“The Director General opened her Twitter app…”

December 7, 2012

N.B. This is a work of fiction. Any resemblance to real persons, living or dead, is purely coincidental.

The Director General switched off her television and sat quietly for a moment.

She was shocked. The allegations in the programme about one of the BBC’s most iconic stars were appalling.

She took a breath, and gathered herself together. She reached for her iPhone and opened her Twitter app. The BBC_DG account which she had set up two months ago already had forty thousand followers, including many BBC staff.

She tweeted:

“Just watched programme. I’m horrified by these allegations. More on the blog shortly”.

Opening up her laptop she logged into the BBC’s content management system and began writing a blog post. She expressed her shock and concern, asked for the sympathy for the victims, for reaction from readers and said that over night and the following day she would coming up with a plan for what to do next.

She then made two quick phone calls. One to her official spokesperson to sense check what she’d written and to give him an early heads up for press enquiries, and one to the BBC’s moderation service: they would need to take extra care moderating comments on this post.

Then she pressed the publish button. Her post appeared instantly on the DG blog.

For the next half hour she monitored comments and responded to some. Although some were the usual off topic abuse, others were sympathetic and one or two sparked ideas in her mind.

After signing off, she closed comments and went to bed. In the morning she’d draw up a plan of action, a plan already forming in her mind…


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