At work there’s a lot of activity going on about “products”.
To quote Erik Huggers BBC Online is moving away from publishing websites towards developing and managing “products”.
I read the research with interest, but if I’m honest, I wasn’t entirely sure in my own mind what a “product” actually was.
It felt like a switch had been clicked in the back of my brain. I suddenly thought, “Now I know what a product is – it’s this“.
It’s a dynamic mix of human beings and technology that never stops working. You have to constantly develop if it is to suceed, or even simply survive.
So now I know.