“What does ‘good’ look like?” is a phrase I hear from time to time at work.
What good looks like in social media is “engagement”.
“Engagement” is a slightly pretentious word. One thing it means is that if someone writes a blog post with an opportunity to comment, then if you leave a comment then you kind of expect that they might comment back.
There were several good examples of “engagement” last week on the BBC Internet blog.
4. And last but by no means least – comment 817 by Andy Quested in the long running comments thread on BBC HD PQ. Andy still keeping his sense of humour:
“817. At 08:49am on 14 Jan 2010, Andy Quested wrote:
Dear Nick Mason (and all) I do try and answer all question and usually do.
Re 728/29, the AV sync signal is an interlace signal and will be displayed differently on different flat screens – there is no motion blur in the signal.
734 – Cranford looked very good – I am not sure what camera they used but it certainly met our HD delivery requirements and directors or directors of photography are free to choose any camera that does.
739 – not sure what I can say to this one at all!
800 – as for Survivors, I have to re-record due to “someone” deciding to override a clash and record a film on my PVR!”
I like and encourage people to respond to comments. I feel it gives the blog more influence and credibility.
But while I can point to good examples, I can’t really measure them. I can say “this is good” but I can’t say by how much, or whether the effort put in is worth it.
Any ideas for measuring “engagement” would be gratefully recieved.