In what you might call my adventures in social media up until recently I’ve been a messenger.
I’ve been going around saying to important people “you really should use social media to do your work”.
This is not the easiest thing to try and sell to important people.
Sometimes the response I’ve had has been:
“I really support the openness agenda… but I couldn’t possibly blog”.
But now I’m in an interesting position.
I now have a small (and I do mean small) bit of the BBC’s social media editorial offer that I have some responsibility for. As well as being a messenger I also have the ability to make some decisions, to actually do something.
So I’m using social media to think and talk about things that might be done.
The results have been mixed. We seem to have got off on the wrong foot and too often the conversation seems to have honed in on my behaviour rather than what you might call “the substantive issues”. I’ve been accused of telling “blatant lies” a couple of times.
But it has been really interesting and I’ve learned a lot about message boards and how people behave.
And my mind has been changed.
It’s an experiment in openness. It’s true that BBC meetings sometimes have their minutes published. But I don’t think ever quite like this.
One thing I want to make sure is that if (and I do mean if) changes are made to the POV boards I don’t want people there to say “we didn’t know what you were doing”.