25% of Entertainment Content will be Generated by “Peer Communities” by 2012

January 1, 2008

I found this (it’s the press release) via Steve Rubell at Micropersuasion before Xmas.

It’s a Nokia survey based on 9000 people. Surveys should always be taken with a pinch of salt. But even if it’s roughly right it’s sobering.

At the Digital Media Literacy Summit Jelly Ellie said she spends her evenings making You Tube videos with her friends, rather than watching television.

So what can professional entertainment industries do to attract her attention?

And who are the professionals anyway if You Tube offers you a cut of advertising revenue if you make a video others like?

Death to “user generated content”!

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One Response to “25% of Entertainment Content will be Generated by “Peer Communities” by 2012”


  1. […] more content is user generated the answer may be not to increase investment in content overall but concentrate on fewer, better […]


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