Posts Tagged ‘nick robinson’

The Power Of Nick Robinson

March 5, 2008

One of the reasons I do this blog is to remind myself of how blogging works. WordPress‘ stats give me a live update of how many hits I’m getting and where the traffic is coming from. And because the numbers are very low it’s much easier to get a quick snapshot sense of what’s going on.

And when I say low I mean low. My blog really is at the very end of the long tail. Somedays the tail doesn’t wag at all, and I get no hits whatsoever. My best day ever has been 350 hits (mainly due to a link from Biased BBC). Tiny numbers.

I shouldn’t be surprised that a link from the sidebar of Nick Robinson’s blog to my blog post would bring me traffic (88 hits on one day last week). But it did surprise me that even though the conversation on Nick’s blog has moved swiftly on, yesterday I got another 87 hits, most of them from Nick’s blog.

Sometimes it seems like a wave. You don’t do anything, yet you still get traffic.

Linking, tagging and searching are the basic things that make blogs (and the internet) work. This is easy to forget, as blogging sometimes seems to be about what you write. It isn’t. It’s about how and how often you link and tag.

Blogs In Action: Nick Robinson

February 26, 2008

Nick Robinson’s blog seems to have provoked a reaction from MPs.

It’s unusual for an MP to comment directly on a blog.

I’m wondering if this is a small but significant breakthrough. If MPs start to join the conversation things may be changing faster than I thought.

More Whys

February 12, 2008

Blackwater over at Roy Greenslade’s blog has disagreed with this previous post from me.

So I thought I would explain further.

1. Steve Rubell has a better idea of what’s going on in new media than the average journalist. Most importantly he understands the value of the link. There are still too many journalists who think a story ends when they publish it on the web and don’t bother to link. A story without links on the web is dead (see this). Bloggers always link, which gives them an advantage.

Steve Rubell has also said “transparency is critical”. This is an unusual thing for someone working in PR to say. How many journalists would be prepared to say it, not just about the subjects of their stories but their own working practices?

2. I don’t think “the pursuit of truth” is a bad thing. I think it’s a good thing. Working for the BBC I abide by the BBC’s values of impartiality.

But journalists need to come off their high horses and accept that they are not the only people with a committment to the truth.

Blackwater asks: “Do journalists and PR folk really inhabit the same moral sphere? I mean, traditionally or ideally, at least?”

Traditionally they don’t. But the internet is changing all that. Ideally, they should. Indeed this may become essential.

I trust Steve Rubell even though he works in PR. I trust James Cridland and Hilary Perkins – not journalists, bloggers. I trust Jemima Kiss and Nick Robinson (journalists who use blogging tools). I trust them all not because of what they are called, or because I agree with them all the time but because of how they behave.

Can PR be done openly and honestly? I suspect like journalism, it will only survive if concentrates on building openness and trust.

3. Blackwater says:

“The lines between journalism and PR have been purposely blurred by those in the PR industry, carelessly mistaking a writer’s remit for the PR man’s brief. One manipulates a story to sell something and one manipulates something to tell a story. There is a subtle but meaningful difference.”

Blackwater should read today’s Daily Mail. The Daily Mail has a particular view of the world, a line like most newspapers. Does today’s Mail contain examples of stories “manipulated to sell something” i.e. The Mail?

Doesn’t the Independent do something similar? Aren’t both looking for stories and angles that support their readers’ world view and emotional preferences, and is “the truth” always revealed or does it sometimes get lost?

Bloggers, journalists, marketeers and PR people are a network, even a community who rely on each other and increasingly use the same tools and techniques.

They all need to be truthful and honest. The internet is forcing them to be.

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